Huge props to Stan Zienka who spear headed this opportunity for the EA Sports Brand Design Team. As one of the EAS FIFA soon to be FC, designers I had the opportunity to work along side multiple folks to bring the FIFA 23 visual graphics to life. From our agency Tolleson, Dev Designers, and our Brand Design team, worked numerous hours conceptualizing what our visual graphics would be for the FIFA 23 game.
Ideating and testing out visual graphics is a key component of what I lead on for the creation of the overall FIFA 23 brand design system.