Overall direction lead by our CD and Brand Strategy team at EA, the brief was to create a logo and design system to support the new gameplay technology 'HYPERMOTION'.
I had the true honor to develop the logo word mark from scratch, I also help drive the visual identity of HyperMotion. Huge props to Stan Zienka, Kathryn Liu, Ravin Edrisi, and Alex Elms who were huge contributors to the development of this brand.